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The Secret Deal to place a rifle in a videogame

How did a real rifle become one of the most popular guns in Call of Duty? Through a secret deal with the videogame maker, according to documents. Elinson and McWhirter recount the saga of how gunmaker Remington cut a secret deal to promote its Adaptive Combat Rifle in the Activision Blizzard game "Call of Duty: Modern Warfare 2." Remington hoped the gun could replace AR-15-style guns. The gun in the game became extremely popular, but never sold well in real life.

WSJ exclusive: Secret Deal to put gun in Call of Duty

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